I’ve worked at a gym for where I have sold gym memberships to all sorts of people. Throughout my 15 years in customer service and the 5 years at the gym I learned how to adapt to the way I communicated with each individual because let’s face it we are all different and build connections with members.
After completing comprehensive training in copywriting and marketing I have taken my skills of communication and persuasion and applied them to my copywriting where I help fitness and health companies connect with their target audience through engaging, relatable, and emotional storytelling.
Copy that doesn’t connect feels flat, salesy, and easy to ignore.
You’ve probably opened an email or landed on a website and thought, “they’re just trying to sell me something.” And clicked away.
We’ve all done it.
And…
Most of the time we’re right. Someone is trying to sell something. But the problem isn’t that we weren’t interested, the real problem is there was no real connection, no sense that they understood us.
People don’t want to feel sold too. They want to feel seen, understood, and valued.
The truth is you can’t just write something to try to sell to everyone. You have to write something that connects to the right people where they feel so bonded to your brand they will become paying customers over and over again.
Think about it.
How often do you buy from someone you don’t know versus a brand you already trust? Those “go-to” brands didn’t earn your loyalty overnight; they built it by being consistent, genuine, and relatable.
That’s where I come in.
I write copy that builds real relationships not just quick clicks. My words help your audience see your brand as something they can relate to, connect with, and come back to over & over again.
With every project, my goal is to help you:
Build trust and loyalty with your audience
Create brand awareness
Establish authority
Grow your business
Each piece of copy I write is crafted to reflect your brand’s voice, mission, and values so it resonates and attracts your target customer.