{"id":31,"date":"2024-08-05T21:21:37","date_gmt":"2024-08-05T21:21:37","guid":{"rendered":"https:\/\/brianacochran.com\/?page_id=31"},"modified":"2025-11-14T00:51:18","modified_gmt":"2025-11-14T00:51:18","slug":"portfolio","status":"publish","type":"page","link":"https:\/\/brianacochran.com\/?page_id=31","title":{"rendered":"Portfolio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"31\" class=\"elementor elementor-31\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b20ba5 e-con-full e-flex e-con e-parent\" data-id=\"7b20ba5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1de0762 e-con-full e-flex e-con e-child\" data-id=\"1de0762\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;opacity-fan&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-fan&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.5 19.6\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 18.8 141.8 4.1 283.5 18.8 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 12.6 141.8 4 283.5 12.6 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 6.4 141.8 4 283.5 6.4 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L0 1.2 141.8 4 283.5 1.2 283.5 0z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.5 19.6\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 18.8 141.8 4.1 283.5 18.8 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 12.6 141.8 4 283.5 12.6 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 6.4 141.8 4 283.5 6.4 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L0 1.2 141.8 4 283.5 1.2 283.5 0z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca9b034 elementor-widget elementor-widget-heading\" data-id=\"ca9b034\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Portfolio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19238e0 e-con-full e-flex e-con e-parent\" data-id=\"19238e0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-df3488a e-con-full e-flex e-con e-child\" data-id=\"df3488a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25fbca0 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"25fbca0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1086\" src=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Facebook-ads-portfolio-cover1-768x1086.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1235\" alt=\"\" srcset=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Facebook-ads-portfolio-cover1-768x1086.jpg 768w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Facebook-ads-portfolio-cover1-212x300.jpg 212w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Facebook-ads-portfolio-cover1-724x1024.jpg 724w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Facebook-ads-portfolio-cover1-1086x1536.jpg 1086w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Facebook-ads-portfolio-cover1-1448x2048.jpg 1448w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Facebook-ads-portfolio-cover1-scaled.jpg 1810w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb5efe2 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"eb5efe2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1086\" src=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Fb-ads-2--768x1086.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1251\" alt=\"\" srcset=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Fb-ads-2--768x1086.jpg 768w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Fb-ads-2--212x300.jpg 212w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Fb-ads-2--724x1024.jpg 724w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Fb-ads-2--1086x1536.jpg 1086w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Fb-ads-2--1448x2048.jpg 1448w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Fb-ads-2--scaled.jpg 1810w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d46d30a elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d46d30a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/docs.google.com\/document\/d\/1hiLahUx4OePEEF0v7nsv7hcICrLDed8l187RQqAMGaA\/edit?tab=t.0\">Click here to see the full Facebook ad project<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1bbc73 e-con-full e-flex e-con e-child\" data-id=\"c1bbc73\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1719c7 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"a1719c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jumpstart to OCD &amp; Anxiety Recovery Toolkit Facebook ADS - Spec\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a357716 e-flex e-con-boxed e-con e-child\" data-id=\"a357716\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f52eea elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5f52eea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Created for the Copy Posse Launch Pad as part of the <i>Finding Freedom: The Anxiety &amp; OCD Recovery Roadmap<\/i> sales funnel.<\/p><p><b>Goal:<\/b> Attract individuals struggling with OCD and anxiety, increase brand awareness, and encourage them to download the free <i>Jumpstart to OCD &amp; Anxiety Recovery Toolkit.<\/i><\/p><p><b>Approach:<\/b> Each ad uses a unique psychological hook while maintaining an empathetic and relatable tone that reflects a genuine understanding of the audience\u2019s struggles. The copy offers hopeful yet realistic solutions and guides readers toward the next step in their recovery journey by downloading the toolkit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8647a1c e-flex e-con-boxed e-con e-parent\" data-id=\"8647a1c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-58155fd e-con-full e-flex e-con e-child\" data-id=\"58155fd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c0253 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"d0c0253\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1086\" src=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Landing-page-portfolio-cover1-768x1086.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1233\" alt=\"\" srcset=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Landing-page-portfolio-cover1-768x1086.jpg 768w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Landing-page-portfolio-cover1-212x300.jpg 212w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Landing-page-portfolio-cover1-724x1024.jpg 724w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Landing-page-portfolio-cover1-1086x1536.jpg 1086w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Landing-page-portfolio-cover1-1448x2048.jpg 1448w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Landing-page-portfolio-cover1-scaled.jpg 1810w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49f8448 elementor-widget elementor-widget-image\" data-id=\"49f8448\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1086\" src=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/2nd-lp-768x1086.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1250\" alt=\"\" srcset=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/2nd-lp-768x1086.jpg 768w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/2nd-lp-212x300.jpg 212w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/2nd-lp-724x1024.jpg 724w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/2nd-lp-1086x1536.jpg 1086w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/2nd-lp-1448x2048.jpg 1448w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/2nd-lp-scaled.jpg 1810w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85152d3 e-con-full e-flex e-con e-child\" data-id=\"85152d3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fe1f064 e-con-full e-flex e-con e-child\" data-id=\"fe1f064\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddeaac7 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"ddeaac7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jumpstart to OCD &amp; Anxiety Recovery Toolkit Landing Page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ba7a32 e-con-full e-flex e-con e-child\" data-id=\"3ba7a32\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19f0fb5 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"19f0fb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This Landing page was created for the Copy Posse Launch Pad for part of a sales funnel for the Finding Freedom: The Anxiety &amp; OCD Recovery Roadmap.<\/p><p><b>Goal:<\/b> To generate high potential leads by persuading viewers to opt in for email updates by downloading the Jumpstart to OCD &amp; Anxiety Recovery Toolkit).<\/p><p><b>Approach:<\/b> The landing page speaks directly to those struggling with OCD &amp; anxiety. It highlights the pain points of living with OCD obsessions while demonstrating understanding of the audience&#8217;s struggles. The toolkit is positioned as a viable solution through empathetic storytelling that shows relatability and in turn builds trust with the reader. The landing page closes with a clear call to action that encourages viewers to enter their email address to download the toolkit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bff0b6 e-flex e-con-boxed e-con e-parent\" data-id=\"3bff0b6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-87b3415 e-con-full e-flex e-con e-child\" data-id=\"87b3415\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9203d3 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"f9203d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1086\" src=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Auto-responder-email-portfolio-cover-1-768x1086.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1248\" alt=\"\" srcset=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Auto-responder-email-portfolio-cover-1-768x1086.jpg 768w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Auto-responder-email-portfolio-cover-1-212x300.jpg 212w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Auto-responder-email-portfolio-cover-1-724x1024.jpg 724w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Auto-responder-email-portfolio-cover-1-1086x1536.jpg 1086w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Auto-responder-email-portfolio-cover-1-1448x2048.jpg 1448w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Auto-responder-email-portfolio-cover-1-scaled.jpg 1810w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab4378a elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"ab4378a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1086\" src=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Beige-Black-Minimalist-Simple-Modern-Typographic-Portfolio-Cover-Page-768x1086.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1249\" alt=\"\" srcset=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Beige-Black-Minimalist-Simple-Modern-Typographic-Portfolio-Cover-Page-768x1086.jpg 768w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Beige-Black-Minimalist-Simple-Modern-Typographic-Portfolio-Cover-Page-212x300.jpg 212w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Beige-Black-Minimalist-Simple-Modern-Typographic-Portfolio-Cover-Page-724x1024.jpg 724w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Beige-Black-Minimalist-Simple-Modern-Typographic-Portfolio-Cover-Page-1086x1536.jpg 1086w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Beige-Black-Minimalist-Simple-Modern-Typographic-Portfolio-Cover-Page-1448x2048.jpg 1448w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Beige-Black-Minimalist-Simple-Modern-Typographic-Portfolio-Cover-Page-scaled.jpg 1810w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30a6a65 e-con-full e-flex e-con e-child\" data-id=\"30a6a65\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a6de6f6 e-con-full e-flex e-con e-child\" data-id=\"a6de6f6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86ef4e0 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"86ef4e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jumpstart to OCD &amp; Anxiety Recovery Toolkit Auto Responder Email - Spec<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b8ac40 e-con-full e-flex e-con e-child\" data-id=\"3b8ac40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b61569b elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b61569b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Created for the Copy Posse Launch Pad 10 email sequence for the Finding Freedom: Anxiety &amp; OCD Recovery Roadmap.<\/p><p><b>Goal:<\/b> To get whitelisted with prospects that signed up for the free toolkit and to avoid emails going to the spam folder.\u00a0\u00a0<\/p><p><b>Approach:<\/b> The email is written in a warm and inviting tone that promotes community connection and active engagement with the brand\u2019s OCD &amp; anxiety recovery resources.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cf84df e-con-full e-flex e-con e-parent\" data-id=\"3cf84df\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6168512 e-con-full e-flex e-con e-child\" data-id=\"6168512\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c77897b elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"c77897b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1086\" src=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Indoctrination-email-portfolio-cover--768x1086.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1252\" alt=\"\" srcset=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Indoctrination-email-portfolio-cover--768x1086.jpg 768w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Indoctrination-email-portfolio-cover--212x300.jpg 212w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Indoctrination-email-portfolio-cover--724x1024.jpg 724w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Indoctrination-email-portfolio-cover--1086x1536.jpg 1086w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Indoctrination-email-portfolio-cover--1448x2048.jpg 1448w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Indoctrination-email-portfolio-cover--scaled.jpg 1810w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9fe37c elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"b9fe37c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1086\" src=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Indic-email-pg-2-768x1086.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1253\" alt=\"\" srcset=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Indic-email-pg-2-768x1086.jpg 768w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Indic-email-pg-2-212x300.jpg 212w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Indic-email-pg-2-724x1024.jpg 724w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Indic-email-pg-2-1086x1536.jpg 1086w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Indic-email-pg-2-1448x2048.jpg 1448w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Indic-email-pg-2-scaled.jpg 1810w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aebcc38 elementor-widget elementor-widget-text-editor\" data-id=\"aebcc38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>click here to see the full indoctrination email sequence<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bfde10 e-con-full e-flex e-con e-child\" data-id=\"7bfde10\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0cb2dd7 e-con-full e-flex e-con e-child\" data-id=\"0cb2dd7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-122c22c elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"122c22c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Finding Freedom OCD &amp; Anxiety Indoctrination Emails - Spec<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da0800b e-con-full e-flex e-con e-child\" data-id=\"da0800b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e5117 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"26e5117\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Created for the Copy Posse Launch Pad email sequence campaign for the Finding Freedom: The Anxiety &amp; OCD Recovery Roadmap.<\/p><p><b>Goal: <\/b>To build trust with potential customers.<\/p><p><b>Approach: <\/b>Delivered a 3 email indoctrination sequence using compassionate and relatable storytelling that communicates the brand\u2019s mission and expertise while guiding readers from being problem aware to solution aware.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86ad247 e-con-full e-flex e-con e-parent\" data-id=\"86ad247\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-580ff04 e-con-full e-flex e-con e-child\" data-id=\"580ff04\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c86c48 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"3c86c48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1086\" src=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-email-portfolio-cover--768x1086.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1266\" alt=\"\" srcset=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-email-portfolio-cover--768x1086.jpg 768w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-email-portfolio-cover--212x300.jpg 212w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-email-portfolio-cover--724x1024.jpg 724w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-email-portfolio-cover--1086x1536.jpg 1086w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-email-portfolio-cover--1448x2048.jpg 1448w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-email-portfolio-cover--scaled.jpg 1810w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-397e3d3 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"397e3d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1086\" src=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/sales-email-2-768x1086.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1267\" alt=\"\" srcset=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/sales-email-2-768x1086.jpg 768w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/sales-email-2-212x300.jpg 212w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/sales-email-2-724x1024.jpg 724w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/sales-email-2-1086x1536.jpg 1086w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/sales-email-2-1448x2048.jpg 1448w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/sales-email-2-scaled.jpg 1810w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaee621 elementor-widget elementor-widget-text-editor\" data-id=\"aaee621\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/docs.google.com\/document\/d\/17eR8xru47Ayg_SzSEOF7KkyCvHc3gPa8vqIRagq5-j0\/edit?tab=t.0\">click here to see the full sales email sequence<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e85bcb e-con-full e-flex e-con e-child\" data-id=\"8e85bcb\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e8b6bfb e-con-full e-flex e-con e-child\" data-id=\"e8b6bfb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f648cf8 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"f648cf8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Finding Freedom OCD &amp; Anxiety Sales Emails - Spec<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24a9914 e-con-full e-flex e-con e-child\" data-id=\"24a9914\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef0b5b5 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ef0b5b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Created for the Copy Posse Launch Pad email sequence campaign for the Finding Freedom: The Anxiety &amp; OCD Recovery Roadmap.<\/p><p><b>Goal: <\/b>\u00a0Introduce, build enthusiasm, and persuade prospects to sign up for the Finding Freedom Anxiety &amp; OCD Recovery Roadmap.\u00a0<\/p><p><b>Approach:<\/b> Delivered a 6 email sequence that highlights the product\u2019s benefits and how it aids in recovery from OCD and anxiety. The sequence builds trust with readers by identifying &amp; addressing objections potential customers may have, showing benefits they will gain by using the roadmap,\u00a0 and testimonials from previous customers that showed results using the roadmap. The sales email sequence drives sales through persuasive storytelling and strategic use of scarcity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3058d7 e-con-full e-flex e-con e-parent\" data-id=\"a3058d7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-03f5d0a e-con-full e-flex e-con e-child\" data-id=\"03f5d0a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0040c6 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"b0040c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1086\" src=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-page-portfolio-cover-768x1086.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1269\" alt=\"\" srcset=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-page-portfolio-cover-768x1086.jpg 768w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-page-portfolio-cover-212x300.jpg 212w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-page-portfolio-cover-724x1024.jpg 724w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-page-portfolio-cover-1086x1536.jpg 1086w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-page-portfolio-cover-1448x2048.jpg 1448w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-page-portfolio-cover-scaled.jpg 1810w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91d8e6c elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"91d8e6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1086\" src=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-pg-2-768x1086.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1270\" alt=\"\" srcset=\"https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-pg-2-768x1086.jpg 768w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-pg-2-212x300.jpg 212w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-pg-2-724x1024.jpg 724w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-pg-2-1086x1536.jpg 1086w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-pg-2-1448x2048.jpg 1448w, https:\/\/brianacochran.com\/wp-content\/uploads\/2025\/11\/Sales-pg-2-scaled.jpg 1810w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8523e04 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8523e04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/docs.google.com\/document\/d\/1AisFrJ_4dkIQHlyKN28CV04oUHJsK7rTcaQ7OeIzSp0\/edit?tab=t.0\">click here to seethe full sales page<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46922e7 e-con-full e-flex e-con e-child\" data-id=\"46922e7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-622ac58 e-con-full e-flex e-con e-child\" data-id=\"622ac58\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec9d20 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"5ec9d20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Finding Freedom OCD &amp; Anxiety Sales Page - Spec<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00bc480 e-con-full e-flex e-con e-child\" data-id=\"00bc480\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd026a elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8dd026a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Created for the Copy Posse Launch Pad sales funnel for the Finding Freedom: The Anxiety &amp; OCD Recovery Roadmap.<\/p><p><b>Goal: <\/b>To turn potential customers into customers by persuading them to enroll in the roadmap course.<\/p><p><b>Approach: <\/b>The sales page speaks directly to individuals struggling with OCD and anxiety, showing deep understanding of their challenges while offering hope through the roadmap\u2019s proven approach to recovery. Using relatable and empathetic storytelling, the page builds trust, positions the course as a credible solution, and guides readers toward enrollment with a clear call to action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24ffe5f e-flex e-con-boxed e-con e-parent\" data-id=\"24ffe5f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efd7d13 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"efd7d13\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brianacochran.com\/?page_id=38\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact me<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Portfolio Click here to see the full Facebook ad project Jumpstart to OCD &amp; Anxiety Recovery Toolkit Facebook ADS &#8211; Spec Created for the Copy Posse Launch Pad as part of the Finding Freedom: The Anxiety &amp; OCD Recovery Roadmap sales funnel. Goal: Attract individuals struggling with OCD and anxiety, increase brand awareness, and encourage [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brianacochran.com\/index.php?rest_route=\/wp\/v2\/pages\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brianacochran.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brianacochran.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brianacochran.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brianacochran.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31"}],"version-history":[{"count":184,"href":"https:\/\/brianacochran.com\/index.php?rest_route=\/wp\/v2\/pages\/31\/revisions"}],"predecessor-version":[{"id":1455,"href":"https:\/\/brianacochran.com\/index.php?rest_route=\/wp\/v2\/pages\/31\/revisions\/1455"}],"wp:attachment":[{"href":"https:\/\/brianacochran.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}