Portfolio
Jumpstart to OCD & Anxiety Recovery Toolkit Facebook ADS - Spec
Created for the Copy Posse Launch Pad as part of the Finding Freedom: The Anxiety & OCD Recovery Roadmap sales funnel.
Goal: Attract individuals struggling with OCD and anxiety, increase brand awareness, and encourage them to download the free Jumpstart to OCD & Anxiety Recovery Toolkit.
Approach: Each ad uses a unique psychological hook while maintaining an empathetic and relatable tone that reflects a genuine understanding of the audience’s struggles. The copy offers hopeful yet realistic solutions and guides readers toward the next step in their recovery journey by downloading the toolkit.
Jumpstart to OCD & Anxiety Recovery Toolkit Landing Page
This Landing page was created for the Copy Posse Launch Pad for part of a sales funnel for the Finding Freedom: The Anxiety & OCD Recovery Roadmap.
Goal: To generate high potential leads by persuading viewers to opt in for email updates by downloading the Jumpstart to OCD & Anxiety Recovery Toolkit).
Approach: The landing page speaks directly to those struggling with OCD & anxiety. It highlights the pain points of living with OCD obsessions while demonstrating understanding of the audience’s struggles. The toolkit is positioned as a viable solution through empathetic storytelling that shows relatability and in turn builds trust with the reader. The landing page closes with a clear call to action that encourages viewers to enter their email address to download the toolkit.
Jumpstart to OCD & Anxiety Recovery Toolkit Auto Responder Email - Spec
Created for the Copy Posse Launch Pad 10 email sequence for the Finding Freedom: Anxiety & OCD Recovery Roadmap.
Goal: To get whitelisted with prospects that signed up for the free toolkit and to avoid emails going to the spam folder.
Approach: The email is written in a warm and inviting tone that promotes community connection and active engagement with the brand’s OCD & anxiety recovery resources.
click here to see the full indoctrination email sequence
Finding Freedom OCD & Anxiety Indoctrination Emails - Spec
Created for the Copy Posse Launch Pad email sequence campaign for the Finding Freedom: The Anxiety & OCD Recovery Roadmap.
Goal: To build trust with potential customers.
Approach: Delivered a 3 email indoctrination sequence using compassionate and relatable storytelling that communicates the brand’s mission and expertise while guiding readers from being problem aware to solution aware.
Finding Freedom OCD & Anxiety Sales Emails - Spec
Created for the Copy Posse Launch Pad email sequence campaign for the Finding Freedom: The Anxiety & OCD Recovery Roadmap.
Goal: Introduce, build enthusiasm, and persuade prospects to sign up for the Finding Freedom Anxiety & OCD Recovery Roadmap.
Approach: Delivered a 6 email sequence that highlights the product’s benefits and how it aids in recovery from OCD and anxiety. The sequence builds trust with readers by identifying & addressing objections potential customers may have, showing benefits they will gain by using the roadmap, and testimonials from previous customers that showed results using the roadmap. The sales email sequence drives sales through persuasive storytelling and strategic use of scarcity.
Finding Freedom OCD & Anxiety Sales Page - Spec
Created for the Copy Posse Launch Pad sales funnel for the Finding Freedom: The Anxiety & OCD Recovery Roadmap.
Goal: To turn potential customers into customers by persuading them to enroll in the roadmap course.
Approach: The sales page speaks directly to individuals struggling with OCD and anxiety, showing deep understanding of their challenges while offering hope through the roadmap’s proven approach to recovery. Using relatable and empathetic storytelling, the page builds trust, positions the course as a credible solution, and guides readers toward enrollment with a clear call to action.